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It is also felt that Basu may have gone for the wrong type of Hindi serials. It is felt that a hybrid channel may alienate audiences for both English and Hindi programmes and that if Star had to take this route, it should perhaps have gone the whole hog, with at least four hours of prime-time Hindi programming. But there are reservations in the TV industry about whether Basu's moves will succeed, the general attitude being "Let's wait and watch".
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Basu wants to increase Star Plus view-ership (even the best of English programmes on the channel have a viewership of less than 1 per cent) and thus attract more advertising on the channel. The idea behind the Hindi band seems simple enough. (It is a reflection of how quickly things have changed in the media that Basu's counterpart in Zee TV, Vijay Jindal, also gets an annual compensation of over Rs 1 crore.) Now he is said to be getting an annual compensation of close to a million dollars and his temporary new home is Taj Mahal Hotel in Mumbai. Until last month, when he was secretary, Department of Electronics, his gross monthly salary was Rs 16,000, of which he took only Rs 6,000 home.
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That he is now free to make such statements, and choose the producers he likes, are not the only things which have changed for Basu, who has joined the private sector after 32 years in the IAS. Basu, former head of Doordarshan (dd), who has just taken over as the ceo of Star TV, "and all my favourite producers are going to be on Star Plus." Basu says this with the glee of a man who can't be hanged twice-he had been accused of playing favourites in dd, but no one is going to make such charges against a private network. TELEVISION IS A GAME OF favourites," says R.
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